TV star Kelly Osbourne has announced that she is to launch her own fashion label called Stories by Kelly Osbourne. The label’s first collection will be available through American online retailer HSN from the end of September.

Speaking to WWD, Ms Osbourne said: “I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad”.

“What made me realise this was when I was going through my closet and I was like, ‘Oh, I wore those shoes on stage every day when I was in Chicago,’ and ‘I wore that dress to my friend’s funeral,’ and, ‘Oh my gosh, I wore that skirt on a date and it still has a stain on it from where I fell off the steps because he tried to kiss me, I didn’t want to kiss him and I broke my wrist. I can’t get rid of that.’ Like, there are all these funny emotional attachments.”