Online fashion retailer Missguided is to open its first bricks-and-mortar store in Westfield Stratford this Autumn.
According to an interview with fashion trade publication Drapers, chief executive Nitin Passi said that the Westfield store will be the first of three sites which the e-tailer is planning on opening within the next year.
The new store will increase the offline footprint of the brand, which already operates concessions in the US with Nordstrom, Spain’s El Corte Inglesand at Selfridges, Manchester as well as being available in 90 stores in Turkey through the Boyner Grup.
There are also reports that the group will also open in Canada’s Hudson’s Bay, “probably early next year,” Mr Passi said.
