French Connection is to make its London outlet debut at Icon Outlet at The O2.
The move marks the brand’s first outlet store opening in six years.
The 1,766 square foot store will open later this month in a unit adjacent to Clarins and Ted Baker. It will stock the brand’s range of contemporary clothing and accessories, including responsible denim items, signature dresses, and relaxed staples for both men and women.
Other brands at Icon Outlet include the likes of Adidas, Clarins, Nike and Tommy Hilfiger.
The news follows the recent upsize of the Tommy Hilfiger store at Icon Outlet, which has more than doubled the brand’s presence on the upper level of the scheme. Meanwhile Aatma Aesthetics, the skincare led aesthetics brand, is due to open a store later this month near to Jack Wills and Skechers.
Icon Outlet at The O2 is owned and operated by AEG and Crosstree Real Estate Partners.
