Gift Universe, the parent company of Menkind, has completed its acquisition of Prezzybox.

In a statement, Gift Universe said the purchase will enable it to extend its reach into the female gifting market.

Paul Kraftman, chief executive at Gift Universe, said: “We are excited to continue the growth of our business through the acquisition of this well-established family brand. The acquisition of Prezzybox provides further opportunity to develop and grow our offering and increase our foothold in the gifting industry, enabling us to continue to expand our customer base.”

Founded in 200o, Prezzybox will maintain its brand name, identity, ethos and value proposition following the acquisition.