Selfridges has introduced a new loyalty scheme to “unlock the best product launches, events, news and free shipping for everyone”.

The loyalty scheme, called Selfridges Unlocked, offers customers full access to free shipping on orders over £150, as well as special invites to experience events, services and product launches first.

​Selfridges Unlocked is inspired by pioneering founder Harry Gordon Selfridge, who in 1909 on the store’s opening day, offered keys to the first customers with the wish that they would feel “at home” in Selfridges.  Selfridge famously said ‘Everyone is welcome’, and everyone can be a Selfridges Keyholder. Unlocked gives all customers the key to the best of Selfridges, as well as surprising, inclusive perks.​

Each time a member shops using their Selfridges Key, they will be entered into the retailer’s monthly prize draw to win a whole day of “extraordinary Selfridges experiences”.

​Keyholders can use their Selfridges Key (customers “opt-in” to receive their Key, an easy to use QR code which can be added seamlessly to the Wallet App) to unlock and enjoy Selfridges across its physical and digital touchpoints. ​

Selfridges Unlocked has been carefully curated to help customers live brighter, and makes purchases go further, making a meaningful difference to the local community in partnership with Centrepoint.