CRM Manager – London – Fashion and Footwear Retailer

Are you a data-driven CRM professional with a passion for customer engagement, loyalty, and commercial growth?

We're looking for an experienced CRM Manager to take ownership of customer relationship marketing strategy and execution across multiple channels. This is an exciting opportunity to shape the customer journey, drive retention, and deliver personalised experiences that strengthen customer loyalty and maximise lifetime value.

The role

In this role, you will lead the development and delivery of the CRM strategy, creating targeted customer communications that drive acquisition, retention, reactivation, and long-term customer value. You'll be responsible for delivering engaging campaigns across email, SMS, app, and other digital channels, ensuring customers receive relevant and personalised experiences throughout their journey. Using customer data, behavioural insights, and segmentation techniques, you'll identify opportunities to enhance customer engagement and optimise performance. You'll design and refine automated lifecycle journeys, continually testing and improving campaigns to increase effectiveness and deliver measurable commercial outcomes.

Working closely with Marketing, Digital, Ecommerce, Commercial, and Data teams, you'll help create a seamless and customer-centric experience across all touchpoints. You'll also be responsible for analysing campaign performance, presenting actionable insights to stakeholders, managing campaign planning and execution, and ensuring customer data is handled in line with GDPR and best-practice standards.

About you

You'll have proven experience in a CRM Manager or senior CRM role, with a strong understanding of customer lifecycle marketing, retention strategies, loyalty programmes, and customer segmentation. You will be comfortable working with CRM and marketing automation platforms and have a track record of delivering personalised campaigns that drive engagement and revenue.

The package

The salary on offer is up to £60,000, annual bonus opportunity, generous staff discount, hybrid working, pension scheme, wellbeing support, and ongoing learning and development opportunities. Most importantly, you'll have the chance to shape CRM strategy, make a measurable impact, and be part of a collaborative team focused on delivering exceptional customer experiences.

If you're passionate about customer engagement, data-driven marketing, and creating meaningful customer relationships that deliver measurable business results, we'd love to hear from you.

How to apply

For more information contact Arianna or call her directly on 0207 432 8806.