Boots is kickstarting its “most affordable Christmas yet” with its biggest ever weekend of deals this Black Friday.
The health and beauty retailer will be offering over 18,000 promotions spanning Christmas gifting, electrical beauty and premium cosmetics ranges, with discounts of up to £320.
Having launched a whole month of Black Friday deals on 1 November, Boots has revealed that its best-selling products so far have included Estee Lauder Stellar Skincare, Paco Rabanne 1 million fragrance and the Lynx Black Duo gift set.,
Boots said its dispatched orders on boots.com are already up by 11% compared to last year and it is now preparing to process an influx of orders over the Black Friday weekend.
To improve the shopping experience, the retailer has reduced the number of clicks required for checking out on its website by 40%. It has also commissioned a new UK-first automation at its main warehouse to enable an extra 70,000 lines a day to be picked and introduced more ‘hybrid’ stores which pick and pack online orders.