Japanese fashion brand Onitsuka Tiger has chosen London’s Regent Street for the opening of its biggest store to date. Situated close to Oxford Circus at 249-251 Regent Street, the shop is the company’s first in the world to offer the entire Onitsuka Tiger collection in a single establishment.

The 9,300 square foot space has been designed to resemble an art gallery with a retail area on the ground floor and a showroom and gallery space in the basement. The gallery will display works by both local creatives and international artists and offer a variety of experiences that connect the brand with London culture.

To commemorate the store opening, Onitsuka Tiger has produced five limited edition clothing and footwear items in a colour scheme inspired by the London Underground map.