Superdrug has launched a new campaign on Youtube called Superdrug TV is it continues to move more of its marketing to online platforms.

The first episode appeared on 17 November and will be followed by two further episodes prior to Christmas before going weekly from the New Year. Each episode will be 15 minutes long and will offer audiences information on the hottest topics and beauty launches as well as an exclusive behind the scenes look at Superdrug and interviews with celebrities and influencers.

Hosted by radio presenter and TV personality Daisy Maskell, the series will bring together a range of social media stars including Nadine Baggott, Louise Pentland, Alix Fox and Superdrug health ambassador Dr Zoe Williams.

Superdrug’s commercial director Simon Comins said: “We are so excited to be launching SuperdrugTV. Alongside digitalising Dare magazine and our social media channels, we are striving to provide our customers with free, easily accessible content during these unprecedented times. We hope SuperdrugTV will entertain and educate throughout 2021.”