eBay UK has signed up Tasha Ghouri, one of this season’s Love Islanders, as its first ‘Pre-Loved Ambassador’.

According to the online marketplace, the move marks the first time that a non-fast fashion brand partnership has come out of the cult TV series. It said Ghouri will be promoting a responsible and conscious way of shopping that can help both wallets and the planet..

eBay also provided participants in the show with pre-loved fashion this summer.