Christmas has come early at Central England Co-op as it brings forward the date for selling mince pies in its stores.

The retailer has rolled out the products following customer enquiries in-store and via social media on when the festive snacks would hit the shelves.

Central England Co-op usually begins stocking mince pies at the end of September.

Natalie Smith, store manager at Central England Co-op, said: “For months now our colleagues have been inundated with requests for when our Christmas products will be on sale, especially mince pies.

“While we know that hearing about anything festive related this early is not for everyone, for some they cannot wait so we have decided to give people what they wanted and put them on sale early.

“I have no doubt that mince pies and anything else Christmas related will fly off the shelves now that it is available, especially during these uncertain times when people need and deserve a boost.”