H&M has embarked on a fashion collection collaboration with photographer and supermodel Helena Christensen. The capsule range includes t-shirts, sweatshirts and hoodies featuring flower images taken by Christensen. She also photographed the images used in the campaign.
Head of womenswear design at H&M, Maria Östblom said: “We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs – it’s laidback with an edge”