Sainsbury’s has launched a pilot ‘Fresh Food Market’ format at its store in Hempstead Valley. The format is based on a market-style presentation of fresh fruit and vegetables with new signage and a focus on seasonality and British heritage.

The launch is part of a multi-million pound redevelopment of the store which started in June and is due to complete in February 2021. This has included creating a more spacious layout and a wider choice of products and services. The store will also feature a new Argos shop-in-shop and an updated Tu clothing and homewares section.

Graham Biggart, Sainsbury’s commercial operations director, said: “At Sainsbury’s we put food first and our new Fresh Food Market is a great example of what we are doing to delight our customers in our stores and showcase our brilliant products.

“We have created an environment that is both exciting and easier for our customers to shop our delicious, nutritious and great value food. We have also designed the Fresh Food Market to be operationally simpler for colleagues to replenish and maintain.”