Dorothy Perkins

Dorothy Perkins or DP (as they’re affectionately known) was one of the first big companies to understand the power of celebrity advertising. Supermodels Helena Christensen and Yasmin Le Bon have sprinkled their magic and have both been the face of Dorothy Perkins.  More recently the brilliant Gok Wan fronted a media campaign designed to offer Dorothy Perkins customers style and body shape advice.

Today they run nearly 600 inspirational UK stores and over 120 outlets worldwide, all of them providing unique, wearable and affordable fashion for women aged 25 - 35. The largest store is dorothyperkins.com which ships to over 110 countries and showcases over 6,000, lines that are updated daily and receives approximately 1.2 million customers every week. With over 100 years of experience and heritage underpinning the brand, they’re still setting their sights firmly on the future to provide women with the best of what the high street has to offer, by providing affordable and up-to-date fashion to a broad selection of tastes, sizes and lifestyles.

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