- What roles does a fashion designer play in the production process?
Fashion designers work on the design of a clothing range. While many are generalist, working across a wide field, some fashion designers may focus completely on a specialist area, such as sportswear, childrenswear, womenswear, menswear or accessories.
The main markets you will work in as a fashion designer are haute couture, designer ready-to-wear and high street fashion. Developments in technology mean that a designer ready-to-wear product can be produced as a high street version in less than six weeks.
Depending on level of responsibility and the company, a fashion designer may work to their own brief or be given a brief to work towards (including specifications in relation to colour and fabric) and develop a product from this.
Tasks depend on the market the fashion designer is producing for, but core responsibilities include creating/visualising an idea and making a sketch by hand or using computer aided design, keeping up to date with emerging fashion trends, liaising closely with sales, buying and production teams to ensure the item complements other products, negotiating with customers and suppliers and overseeing production.
Experienced fashion designers with larger companies may focus more on the design aspect, with pattern cutters and machinists preparing sample garments. In smaller companies these, and other tasks, may be part of the fashion designer's role.
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