- What is the specialist area of a graphic designer?
A graphic designer produces visual solutions to communicate messages for their clients. Most work is two-dimensional and used within a range of media, including advertising campaigns, book covers, magazines, posters, corporate communications and websites. Some graphic designers work on three-dimensional designs, such as product packaging, exhibitions and displays.
Working to a brief agreed with the client or account manager, a graphic designer will develop creative ideas and concepts, choosing the appropriate media and style to meet the objectives of the client.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
The role may involve managing more than one design brief at a time, allocating the relevant amount of time according to the value of the job. Typical graphic designer activities include interpreting the client's business needs and developing a concept to suit their purpose, working with a wide range of media, including photography and computer-aided design and using innovation to redefine a design brief within the constraints of cost and time. As a graphic designer, you will be expected to have a good knowledge of design programmes such as Quark, Xpress, FreeHand, Illustrator, Photoshop, 3D Studio, Acrobat, Dreamweaver and Flash. As you may have to proof the copy in your work, literacy skills are required and some training in proofreading may be necessary.
Graphic designers often have to be proactive in presenting or 'pitching' their ideas and graphic designs to prospective customers, whether self-employed, working freelance or employed within a business.
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