While seemingly obvious, the job of store manager is a job title with many connotations. A store manager can also be called a branch manager or general manager and the size of business unit being managed can also vary massively. From concessions taking several thousand pounds a year, to large superstores that can take over £100 million per year.
Managers may also oversee the refitting or opening of a store, plan store layouts and design displays, decide selling strategies, and in some cases, represent the store in negotiations with manufacturers.
In some companies, the store management job includes the requirement to stock shelves and work in a very "hands-on" way. A good manager, will work with their team, organising their time so that everyone is working together to meet the store KPI's (Key Performance Indicators). KPI's are normally based on the achievement of sales, costs, shrinkage/waste and stock availability. In smaller stores, managers are likely to perform most of these duties, while in large stores they may direct others in these tasks.
Things to consider when deciding on a store management career are the working hours and demands in this very competitive and exciting industry. A store management job may include a considerable amount of walking and standing since the duties of managers may take them to every part of the store. Frequent involvement with a variety of people, both staff and shoppers, is a part of every store manager's job. You will need to demonstrate those behaviours and competencies that fit this type of role. Obviously good interpersonal skills, commercial awareness, planning and organising, leadership, customer service and analytical abilities are only some of the key skills you will need to show.
Basic salaries and overall remuneration vary widely, depending on the size, type, and profitability of the store. Depending on the sector of retail you are working in, there may also be a commission or bonus incentive that can add substantially to the basic salary. Retail store managers can benefit from paid holiday entitlement, pension, medical insurance and discounts on the products or service of their employer.
Working hours for full time employment is on average 39 hours per week, although this will also vary on the retailer, who may require you to work additional hours where the business requires the job to be completed.
Given the nature of retail, most store managers will work five days per week and many will work in the evening. Managers are also likely to work Saturday and Sunday with a day off during the week.
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