Assistant Brand and Proposition Manager - Home and Clothing

Join the Home and Clothing Brand & Marketing team in a role where creativity meets commercial impact. As an Assistant Brand and Proposition Manager, you’ll play a hands-on role in bringing brand strategies to life and shaping propositions that drive real business growth.

Working closely with the Brand and Proposition Manager and a wide range of cross‑functional teams, you’ll turn customer insight into inspiring ideas, help build compelling brand concepts, and ensure our brand shows up consistently and brilliantly at every customer touchpoint.

This is an exciting opportunity to get involved in high‑profile projects, contribute to strategic planning, and gain practical experience across the full 6Ps - Product, Packaging, Price, Place, People, and Promotion - making it an ideal role for someone looking to grow their career in brand and proposition development.

You will be responsible for:

Supporting the development of strategic brand plans and growth pipelines for Home & Clothing categories.
Assisting in creating insight-led concepts and propositions that deliver on the strategic plans.
Collaborating with Product, Packaging, Design, and Marketing teams to ensure propositions are brought to life effectively and in line with brand guidelines.
Turning customer insights into action by supporting the development and launch of new product concepts and propositions.
Working with Product teams to ensure alignment across the 6Ps and adherence to critical timelines.
Helping monitor customer and market metrics, identifying trends and opportunities to inform future brand strategies.
Coordinating with cross-functional teams and external agencies to support the implementation of brand initiatives.
Preparing materials and reports to share best practices and ensure plans are relevant and adaptable across Tesco Group markets.
Managing key project deliverables, timelines, and budgets in collaboration with the Brand and Proposition Manager.
Following Tesco’s Business Code of Conduct, always acting with integrity and due diligence.

You will need:

Operational skills relevant for this job:

Understanding of how to turn customer insights into compelling propositions.
Familiarity with proposition development across the 6Ps.
Basic knowledge of brand strategy and innovation processes.
Strong project management skills, with attention to detail and timelines.

Experience relevant for this job:

Some experience in a brand or marketing-related role, ideally within retail or FMCG.
Exposure to working with cross-functional teams and managing stakeholder relationships.
Basic commercial understanding and experience with data or insights.
Collaboration with external agencies or creative teams is a plus.
Strong communication and collaboration skills.
Customer-focused, with an enthusiasm for brand and marketing innovation.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 10% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

The above information is a shortened summary, refer to our policies for full details

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility