Brand Manager - Bakery and Dairy

A fantastic and unique opportunity has arisen for a Brand Manager to join our Bakery and Dairy team.

The successful candidate will lead the strategic development and execution of Own Brand plans across the Bakery & Dairy categories, to achieve brand and commercial KPIs for the categories. They will spot opportunities for category growth leveraging strategic thinking, customer understanding and analysis alongside the category teams.

The role will provide autonomy and responsibility for the own Brand architecture in Bakery & Dairy, helping grow their participation across all tiers. Alongside this there will be sole responsibility for leading the creation and evolution of Customer led propositions across both categories.

You will be responsible for:

- Building strong relationships across the Bakery & Dairy team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.

- Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Bakery & Dairy's 3 year growth plans.

- Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Bakery & Dairy Big Bets to customers.

- Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.

- Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.

- Analyzing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.

- Work with the communications team to feed the Bakery & Dairy Plan priorities into the relevant parts of the communications plan.

- Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.

- Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams).

You will need:

- Strong customer understanding

- Strategic thinking and planning.

- Market analysis and segmentation

- Competitive Intelligence

- Collaborative approach to team management

- Propositions development

- Adaptability & ability to cope with ambiguity.

- Stakeholder management

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What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility