Copywriter - VSP
The Copywriter (VSP) reports into the Brand Voice Senior Editor within the Creative team, which sets the direction for all creative outputs and owns the translation of the Selfridges brand.
The Copywriter (VSP) creates, develops and delivers copy across print, digital, CRM and social platforms for our Very Selfridges People (VSP) – customers at the top level of our Selfridges Unlocked membership programme. The Copywriter (VSP) also supports the Brand Voice team in delivering impactful brand messages to a consistent standard of excellence.
As Copywriter (VSP), you will:
• Ideate innovative copy concepts for VSP customer communications, drawing on insights to create industry-leading, customer-focussed messaging that sets Selfridges apart
• Write, edit and sub-edit copy for use across various channels and formats, including store signage, CRM, selfridges.com features, social media and packaging, and be able to adapt tone of voice appropriately to application
• Contribute ideas for key VSP campaigns and content
• Operate as a guardian of the Selfridges Tone of Voice across customer-facing VSP communications
About you
• Copywriting experience for a luxury audience – experience within luxury retail or editorial is preferable
• Excellent written and verbal communication skills, and confidence in presenting your work
• Creatively driven, with a high taste level and a professional and confident manner
• A team player who collaborates easily with others, is proactive and takes initiative
• Flexible, highly organised and able to manage multiple projects and deadlines across various stakeholders
This guide represents a summary of the role, however all team members are expected to be flexible in the work they undertake, which may change from time to time, according to the needs of the business.
