CRM Coordinator
As CRM Co-ordinator, you will be responsible for coordinating & optimising the email and app marketing programme for Selfridges. Working closely with our Digital Trading, Marketing, Analytics, Creative and Development teams, you will be responsible for delivering best in class email and app campaigns. You have great attention to detail, are proactive, have the customer at the forefront, have a good understanding of digital and can analyse key metrics across marketing.
As a CRM Co-ordinator, your key responsibilities will be:
End-to-end execution of email and app marketing channels
Coordinate and update email and app content calendar
Attend weekly briefing meetings with Trade, Copy, Design & Marketing
Liaise with CRM Analysts to define customer segments for campaigns
Create Email and App briefs liaising with trade on product selection, editorial on copy and the design team on look and feel
Ensure campaigns are signed off by relevant stakeholders
Schedule, test and deploy campaigns
Implement email & app testing strategies, adjusting strategy based on results
Deliver weekly and monthly reports on campaign performance
Understand and create mobile optimised campaigns with customer journeys at front of mind
Monitor and report on email and app competitor activity
Stay in the know on industry insight and trends to fully optimise emails and app messages
Build relationships with multiple teams to ensure email & app campaigns are optimised and efficient
The Ideal Candidate:
Experience working within digital marketing, with a good understanding of email and app marketing
Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.
Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality.
Strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business
Good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics
