Employer Brand Manager - 12 month - Fixed Term Contract

The Employer Brand Manager (Group) is at the forefront of positioning Tesco as the number one retail employer of choice. You’ll shape and deliver a bold, stand-out employer brand strategy that cuts through and connects with our ключ audiences.

You’ll bring our Employer Value Proposition (EVP) to life through high-impact campaigns, always-on advocacy and a strong social presence. Turning real colleague stories into authentic, culturally relevant content, you’ll build pride, spark advocacy and strengthen belonging across Tesco.

Sitting at the heart of Brand, People and Communications, you’ll lead flagship campaigns and drive continuous engagement programmes. Working closely with Group Communications, Talent Acquisition and People teams, you’ll ensure a clear, consistent and compelling experience at every stage of the colleague and candidate journey.

You will be responsible for:

Own and deliver Tesco’s Group Employer Brand activation plan, aligned to our EVP, Masterbrand and People strategy.

Lead standout, integrated employer brand campaigns across social, digital and paid channels, including key EVP moments.

Bring our brand to life through authentic, colleague-led storytelling that reflects real experiences and our values.

Drive our global advocacy and social strategy across platforms like LinkedIn, Glassdoor, Indeed, Meta and TikTok.

Build always-on content that amplifies colleague voices in a way that feels real, credible and scalable.

Partner closely with Group Communications, Talent Acquisition and People teams to ensure a consistent employer brand across campaigns, colleague initiatives and candidate touchpoints.

Act as a centre of expertise, supporting markets to adopt and activate employer brand campaigns effectively.

Use insight and data to measure performance, optimise campaigns and continuously improve impact across key metrics including engagement, advocacy and reach.

You will need:

Proven experience in brand, employer brand, recruitment marketing or communications.
A strong grasp of campaign planning, social strategy and compelling storytelling.
Experience collaborating with creative and media agencies to deliver high-quality, impactful work.
Confidence navigating complex stakeholder environments within large, matrix organisations.
Excellent organisational skills, with the ability to manage multiple priorities at pace.
A genuine passion for people, culture and inclusion — and a drive to deliver work that truly makes a difference.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

The above information is a shortened summary, refer to our policies for full details

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility