Global Head of Brand
Global Head of Brand
London HQ
Contract: Permanent
Salary: £90,000 + bonus
THE BRAND
At F1® Arcade, we’ve completely revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1® Arcade venues provide an immersive, state-of-the-art F1® racing simulation experience, gamified for a mass audience, with ‘best in class’ hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane…
We're looking for a Global Head of Brand based in our London HQ!
Key Responsibilities of the Global Head of Brand:
• Define and evolve the global brand vision, architecture, and identity, creating comprehensive guidelines and toolkits to ensure consistent and impactful brand execution across all markets and franchise partners.
• Lead the development of bold, innovative creative across all channels, inspiring a team of designers, copywriters, and content creators to deliver world-class brand storytelling.
• Develop and lead integrated brand campaigns and creative strategies, working closely with local marketing teams to ensure global consistency with local relevance.
• Act as a brand steward across the business, partnering closely with regional marketing leads and cross-functional teams, building and nurturing strong relationships.
• Leverage customer and market insights to inform brand positioning, creative development, and campaign strategies, ensuring we stay culturally relevant and consumer-first.
If you have the following it would be advantageous:
• Previous experience delivering social-first content
• Leading creative teams globally, with a knowledge of both UK & US markets
• Strong project management skills
• Strategic approach when it comes to crafting compelling brand narratives
What we can offer you:
• Hybrid work set up.
• Great team discount of 50% off food & drink at any time for you and up to 3 friends.
• Complimentary off-peak racing for you and up to 3 friends.
• Monthly team social events.
• Twice yearly team parties.
• Paid volunteer days.
• Free on site Personal Training sessions.
• Access to GP 24/7.
• Paid cash plans for dental, physio, mental health and optical subscription plans, and more up to the value of £1000.
• Enhanced maternity & paternity pay.
• Paid bereavement leave.
• Company sick pay scheme.
• Employee discount platform, including gym memberships and retail discounts.
• Financial wellbeing platform.
• Generous holiday entitlement of 25 days + bank holidays.
• Refer a friend scheme.
We are committed to creating a vibrant and dynamic environment where our team members can thrive. If you're passionate about hospitality, gaming, and delivering top-notch customer experiences, we invite you to join us to fuel your career at F1® Arcade!
