Graduate CRM Executive
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
The role
We have an exciting role within the Group CRM team, for a Graduate CRM Executive to support the development of our automation programme. Halfords has a sophisticated automated email programme supporting our Halfords Motoring Club members and all our non-members. The programme extends beyond email into web personalisation, social, SMS and direct mail to enable a true omnichannel approach. This role is responsible for developing and optimising the programme using targeting and personalisation techniques, ensuring customer engagement and lifetime value is maximised.
This is a fantastic opportunity for someone who is passionate about customer excellence, optimisation and leveraging CRM tools to support an evolving omnichannel approach that enhances the customer journey.
Key Responsibilities
Assist the team in managing the current CRM automated programs for all Halfords customer segments, primarily focusing on email while exploring opportunities in SMS, direct mail, online personalisation, paid search, and social media. Work closely with the CRM data agency, web personalization, and performance marketing teams to support campaign delivery.
Support the design and development of new automated campaigns by contributing to business needs and customer data insights.
Collaborate with the creative agency to help ensure emails are accessible and align with Halfords’ brand guidelines, while learning how to create engaging and relevant content.
Use basic segmentation techniques to help identify the right audiences for campaigns and support efforts to maintain appropriate customer contact frequency.
Assist in running multivariate tests and learning how to analyse the results to improve campaign performance.
Support the review of campaign performance regularly, helping to gather data and prepare reports that provide insights and recommendations.
Work alongside external partners such as design agencies, data providers, dynamic content specialists, and email delivery services, gaining experience in cross-functional collaboration.
Contribute to transformation projects, data integration efforts, and other CRM program activities as needed, supporting the wider team.
Help conduct competitor research to understand best practices in email marketing and CRM, developing knowledge to apply to Halfords’ strategies.
About you
Educated to Degree level in Digital Marketing, Computer Science or similar degrees
Solid understanding of theory behind multichannel CRM marketing campaigns
Obsessive attention to detail and takes responsibility for the accuracy of their work.
Experience within HTML
Excellent numeracy skills, with strong analytical capabilities.
Confident individual with excellent communication
Excellent organisational skills with ability to operate on a wide range of topics and projects at one time.
Enjoys working at pace in a fast moving and constantly changing environment.
Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
Can-do attitude with a passion to learn and develop, and a willingness to be hands-on.
Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how CRM operates within a broader marketing and overall business strategy.
Reward & benefits
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working with a blend of working in our Support Centre and from home.
You will have access to a wealth of employee discounts across the Halfords suite of products and services.
Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.
