Head of Brand & Creative
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. We lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores and garages, ensuring a lifetime of motoring and cycling enjoyment.
About the role
We’re looking for a visionary brand and content leader to take the helm of delivering Halfords’ brand and content strategy across our entire Group. This pivotal, Group-wide role sits at the heart of our brand evolution, driving differentiation, strengthening awareness, consideration and perception, and bringing our story to life across every customer touchpoint.
You’ll lead the development of bold, insight-driven creative content ensuring it connects with the right audience, in the right way, at the right time. With a fast-paced, high-volume remit, you’ll lead and develop a team while championing best-in-class creative and design across paid, earned, and owned channels.
This role demands a balance: a strategic thinker with the creativity to generate fresh ideas, the operational edge to deliver at scale, and the leadership skills to inspire people around you. You’ll be part of the senior leadership team, evolving the consumer brand, shaping own-label strategy, and influencing at the highest levels, while also rolling up your sleeves when it counts.
If you’re ready to shape the future of Halfords’ brands, we’d love to hear from you.
Key responsibilities
Define and deliver the Halfords Group brand, own-label and owned brands strategy - driving differentiation and strengthening key brand metrics across the full funnel, from awareness and consideration through to adoption of our motoring and cycling products and services.
Build and implement a powerful content strategy, aligning all content creators (internal and external) to deliver compelling verbal and visual assets across paid, owned and earned channels - bringing the Halfords brand to life for our target audiences.
Develop and roll out high-impact campaigns - from seasonal and promotional bursts to category-led activations - to build awareness, deepen consideration and showcase what Halfords stands for.
Lead an in-house team of campaign specialists, copywriters, photographers, videographers, designers and packaging print experts to deliver fast paced, best-in-class creative.
Own and manage relationships with agency partners - brand, creative, print and production specialists - while supporting media, social and PR agencies.
Act as brand guardian across the Halfords Group, supporting customer-facing teams, people teams and corporate functions to ensure consistent, compelling brand expression at every touchpoint.
About you
Proven senior leadership in brand and creative, with the ability to balance strategic thinking and hands-on delivery in a fast-paced environment.
A creative ideas-driven thinker with strong operational discipline to deliver through teams.
Experienced within a similar service led organisation / industry (preferred).
Experienced in driving active brand preference within competitive consumer markets, using data and insights to inform direction.
Strong people leader with a track record of building capability and inspiring collaboration across functions.
Commercially astute, with the ability to lead complex projects and manage multiple stakeholders with clarity and impact.
Growth-minded, positive, and an exceptional relationship-builder who thrives in a fast-paced environment.
Reward & benefits
A fair and competitive salary evaluated against market data, car allowance, annual discretionary bonus scheme, pension, life assurance, 30 days annual leave plus bank holidays, private medical and enhanced family leave.
Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
You will have access to a wealth of employee discounts across the Halfords suite of products and services.
Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.
