Head of Marketing, Brand & Communications (Marketing Chapter Area Lead) - Tesco Mobile
We’re looking for a dynamic Head of Marketing, Brand & Communications (Marketing Chapter Area Lead) to deliver and drive our Tesco Mobile Marketing strategy at scale - bringing together all marketing sub-functions into one cohesive capability.
This is a senior leadership role where you’ll lead and develop high-performing teams across all marketing channels, champion digital transformation, supporting and guiding the delivery of impactful campaigns and activities that target, engage and grow our key audiences.
You will be responsible for:
Provide strategic leadership across the full marketing funnel, from campaign development and execution to digital acquisition, trade retail, social, and CRM.
Build and nurture a collaborative chapter culture that drives innovation, knowledge sharing, and continuous improvement.
Coach and develop marketing teams, ensuring capability growth and cross-functional expertise.
Embed a customer-first mindset across all marketing activities, focusing on digital adoption and leveraging data, insight, and analytics to increase loyalty and drive growth.
Manage senior stakeholder relationships, including significant exposure to executive and board-level decision-making.
Oversee agency and supplier partnerships to deliver best-in-class marketing solutions.
Drive commercial performance: partner with stakeholders to set and manage budgets (over £20m), deliver accurate forecasting, and apply ROI/ROMI modelling to optimise spend.
Champion data-driven decision-making, leveraging econometric modelling and brand/customer metrics to support strategic outcomes, identify business opportunities and inform investment priorities.
Work in close partnership with the Marketing, Brand and Communications CoE lead to ensure that the Tesco Mobile marketing strategy informs, underpins and connects activity across all marketing, brand and communications functions to create truly consistent customer and brand experiences.
You will need:
Proven experience in leading and developing marketing teams across multiple channels and disciplines.
Strong track record of building high-performing, collaborative teams and fostering a culture of trust and growth.
Strategic leadership skills with experience influencing senior stakeholders and operating at exec/board level.
Commercial acumen with expertise in budget management, forecasting, and performance modelling.
Deep understanding of digital marketing and experience driving digital transformation.
Analytical mindset with strong data interpretation skills and experience in econometric modelling.
Excellent relationship-building skills and a solution-oriented approach.
Experience managing agency and supplier relationships effectively.
#LI - EF1
#LI - Hybrid
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 45% of base salary
Car Cash Allowance
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
Retirement savings plan - save between 6% - 10% and Tesco will contribute 1.5 times this amount
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
