Paid Search Manager - 12 month - Fixed Term Contract
In this role, you will manage and optimise our PPC advertising campaigns and provide strategic direction for our agency partner to implement. You will develop, report, and analyse PPC strategies to maximise ROI, drive traffic, and increase conversions across multiple platforms. The ideal candidate has a strong analytical mindset, deep knowledge of Google Ads, Bing Ads, and a proven track record of managing high-performance PPC campaigns. If you're passionate about data-driven marketing, digital strategy, and performance marketing, we would love to hear from you!
You will be responsible for:
Planning, reporting, and managing, alongside our Agency Partner, PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and other platforms.
Conducting keyword research, audience targeting, and bid strategy optimisation analysis to increase ad performance.
Monitoring and analysing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.). Roadmap tests, scope creatives, and support build landing pages to improve conversion rates.
Optimising campaign budgets to ensure efficient ad spend and ROI maximisation.
Tracking competitor PPC strategies and identifying growth opportunities.
Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
Generating and presenting detailed reports on campaign effectiveness and key insights to stakeholders.
Optimise ad campaigns to improve ROAS and reduce cost-per-conversion.
Identify negative keywords and refine targeting to improve ad relevance.
Ensure PPC campaigns comply with Google Ads policies and platform guidelines
Coordinate with developers to ensure proper tracking and retargeting pixel implementation.
Stay updated with Google Ads policy changes, new ad formats, and emerging trends.
You will need:
Required Qualifications and Experience 3-5 years of experience in PPC management, digital advertising, search engine marketing (SEM), performance marketing, or a similar field.
Strong expertise in Google Ads, Bing Ads and Apple Search Ads. Proficiency in Google Analytics and data visualisation tools.
Hands-on experience with A/B testing, conversion optimisation, retargeting strategies, and attribution modelling.
Knowledge of SEO principles and how pay-per-click integrates with organic search. Knowledge of ad extensions, audience segmentation, and dynamic ads.
Strong analytical skills with the ability to interpret campaign performance data.
Experience managing large budgets with a data-driven approach to ad spend optimisation.
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
