Personalisation Manager
As an Audience Orchestration Executive, you’ll play a hands-on role in building, testing, and activating customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you’ll ensure campaigns run seamlessly, journeys are correctly orchestrated, and customers remain at the heart of every decision. This role is all about precision, execution, and continuously improving how we communicate with our customers.
You will be responsible for:
Build and refine customer segments in Adobe AEP based on stakeholder briefs.
Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions.
Run test-and-learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement.
Troubleshoot data or journey issues, ensuring real-time behavioural triggers and integrations function correctly.
Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI-driven journeys, real-time personalisation), and maintain documentation and audience catalogues.
You will need:
Hands-on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years).
Strong analytical mindset with the ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys.
Detail-focused problem-solver with the ability to work at pace and manage multiple builds.
Solid understanding of customer lifecycle marketing, personalisation, and real-time / event-driven journeys.
Awareness of GDPR and data privacy principles in a customer context.
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
