Principal Product Designer - Project Beyond
We’re a confidential (NDA), AI‑first team inside Tesco, operating with startup urgency to create new customer growth. Expect end‑to‑end ownership—rapid experimentation, fast shipping, and leaning in wherever the work takes you, beyond your job title. If you’re ambitious, hard‑working, and excited to build 0→1 against tall ambitions, you’ll thrive here. Design end‑to‑end experiences that turn vision into shippable, accessible UI, power rapid experiments and customer validation, and partner with PM/Engineering/Data (leveraging AI) to drive Tesco customer growth.
You will be responsible for:
Own end-to-end experience design (UX, UI, service): define experience principles, map future-state journeys/service blueprints that unlock new Tesco customer growth.
Translate vision into shippable UI: deliver accessible, high-quality interfaces and micro-interactions for MVPs and live trials, aligned to Tesco’s design system.
Build rapid experiment collateral: clickable prototypes, flows, content/variant packs, and stimuli to enable weekly user tests, A/Bs, and in‑market experiments.
Drive customer validation: plan/run research and usability, synthesize insights, and convert learnings into prioritized design decisions at speed.
Collaborate for outcomes: partner with PM, Engineering, and Data/ML to leverage new AI capabilities, define hypotheses/metrics, iterate fast—and operate confidentially under NDA.
As a small and focused team, we need all of our recruits to be excited by a team with a startup mindset -
Bias to action: you move from idea to test to live quickly, and learn in the wild.
Scrappy and resourceful: you ship with the tools to hand; progress over perfection.
Customer‑obsessed: you validate with customers and let insight drive decisions.
Ownership: you take responsibility for outcomes, not just tasks.
Transparent communicator: you keep the team and stakeholders in the loop, early and often.
AI‑forward: you use AI to accelerate research, synthesis, and delivery.
You will need:
UX, UI, and service design across app, web, and in‑store journeys
Retail/e‑commerce
Experience working in a start-up / scale-up
Rapid prototyping and creating test collateral for weekly experiments
Designing AI‑powered and personalized experiences in partnership with Data/ML
Design systems: building/extending components and tokens; aligning to enterprise systems (e.g., Tesco)
Accessibility and inclusive design baked into delivery
Mixed‑methods research and experiment design
Operating under NDA with strong documentation and stakeholder storytelling
Interaction design and prototyping
Creation and implementation of design systems
Accessibility principles
Operational Experience
Run hypothesis-driven design sprints: plan weekly cycles, define testable bets, facilitate workshops and keep momentum high.
Experiment ops: create test plans, recruit GDPR-compliant participants, manage incentives/scheduling, capture insights and playback to the wider team.
Backlog and delivery: partner with PM on requirement gathering, discovery and prioritisation
AI ops: use AI to generate variants, UX copy, and flows; document prompts and guardrails; sanity-check for bias/hallucinations.
Compliance and privacy: operate under NDA; handle PII in research; align with GDPR and Tesco governance; raise DPIA needs when relevant.
You excel in the core foundations of UX, UI & research from strategy to delivery, including but not limited to - UX design information architecture, wireframing and prototyping, usability evaluation, user-centred design, product methodologies, UX qual and quant
Beware of Recruitment Fraud
We never ask for money during our hiring process. Any request for payment made in the name of Tesco is not legitimate. Please report suspicious activity to candidatecare@tesco.com
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 45% of base salary
Car Cash Allowance
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
Retirement savings plan - save between 6% - 10% and Tesco will contribute 1.5 times this amount
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
