Promotions Analyst
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
About the role
At Halfords, our Commercial Planning team spans Retail, Garages and Mobile, driving smarter decisions through data and advanced analytics.
As our Group Promotions Analyst, you’ll play a central role in shaping our promotional strategy. You’ll use advanced analytics to evaluate past campaigns, model the impact of future promotions, and provide data-led recommendations that improve performance from both a commercial and customer perspective. You’ll also support the nomination process and help shape the sign-off of promotional activity, ensuring every campaign delivers maximum value.
An exciting role offering the chance to develop your skills and expertise, building a strong foundation for a future career at a leading UK retailer.
Key responsibilities
Develop and maintain dashboards and reports to analyse past promotions to evaluate effectiveness, including sales uplift, margin impact, and customer response.
Monitor live promotions daily, providing insights to the Group Promotions Manager and Customer & Commercial teams to maximise profitability and address underperforming offers.
Track core promotional KPIs and headline metrics, such as participation, average transaction value, items per order, net margin impact.
Analyse Halfords Motoring Club loyalty customer promotions & behaviours to identify opportunities to optimise sales.
Support regular post-implementation reviews to assess campaign performance.
Provide day to day analytical support to the team on projects, queries or any other matters that may arise.
Support trading & supply teams with product forecasts, utilising analytical techniques.
Monitor and analyse competitor promotional activity to identify trends and opportunities, providing recommendations to the Group Promotions Manager and Customer & Commercial teams.
Be a key ambassador in driving Promotional Governance, ensuring that all promotional activity is endorsed & approved at the right level, at the right time, and for the right strategic reasons.
Collaborate with various departments across the group to ensure the smooth launch of promotional activity, escalating issues to the Group Promotions Manager.
About you
Proficient in analytics tools – SQL, Excel, dashboarding & visualisation
Experience in Power BI, Databricks
Experience in coding -PySpark, Python is high desirable
Ability to confidently present insight to non-technical audiences
Good attention to detail and takes responsibility for the accuracy of their work
Track record of initiating and implementing change, backed by data driven insights
Strong financial acumen
Reward & benefits
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
You will have access to a wealth of employee discounts across the Halfords suite of products and services.
Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.
