SEO Executive
About us
Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.
As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.
That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.
About the role
Join us at an exciting time for our SEO team we’re expanding our team from three to five SEO specialists as we invest heavily in the future of search. With AI and Generative Engine Optimisation reshaping how customers discover brands, this role blends traditional SEO expertise with innovative, forward-thinking approach.
As an SEO Executive, you’ll play a key role in driving organic growth across the entire Halfords group. You’ll help ensure our cycling and motoring products and services remain the go‑to choice for customers whether they’re searching traditionally or through emerging generative AI platforms.
Key responsibilities
Deliver on‑page SEO across our extensive product, category and service pages to increase traffic, sales and overall customer value
Audit site performance, present clear SEO recommendations to stakeholders, and support teams through implementation
Conduct in‑depth keyword research to capture high‑intent commercial queries and identify informational long‑tail opportunities that perform strongly in AI‑driven search
Carry out regular technical reviews to ensure key pages are crawl‑efficient, indexable and technically sound
Collaborate with our SEO agency to execute the wider strategy and maintain key workflows
Support cross‑functional adoption of Generative Engine Optimisation (GEO) best practice, including content structuring, conversational query mapping and structured data markup
Monitor brand mentions within AI‑generated responses to ensure Halfords is consistently positioned as a leading provider in motoring and cycling
Report on organic performance across visibility, traffic, conversions and sentiment
Partner closely with the PPC team to deliver a unified, “Connected Search” approach
About you
Established experience in SEO, with a strong track record of delivering measurable results
Background in retail or ecommerce is high desirable
Confident collaborating across teams to secure stakeholder buy‑in and execute SEO initiatives
Clear understanding of how Generative Engine Optimisation (GEO) differs from traditional SEO practices
Strong knowledge of technical SEO, including HTML, schema markup and Core Web Vitals
Hands‑on experience with key SEO tools such as Screaming Frog, Google Analytics, and Ahrefs
Reward & benefits
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
You will have access to a wealth of employee discounts across the Halfords suite of products and services.
Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.
