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Case Study American Eagle Outfitters

CASE STUDY: American Eagle Outfitters
American Eagle Outfitters were opening three new stores in London and needed to recruit 600 sales associates within a window of six weeks. They didn't have an HR presence in the UK at that time and needed to outsource the entire process to RHR. The challenge was the volume of applications they would receive and how to screen the necessary talent to take forward to a final stage interview.

What we did:

  • RHR advertised the roles on retailappointment.co.uk, rhr.co.uk and other selected job boards.
  • A dedicated phone line was set up and answered as American Eagle.
  • RHR received over 7,000 applications. They were each reviewed. Those suitable for interview were selected for telephone screening with RHR.
  • RHR carried out over 3,500 telephone screenings and just over 2,100 candidates were booked onto group interview days with AEO. Those not successful were professionally declined by RHR.
  • All administration and paperwork required on the interview day was organised and managed by RHR to ensure candidates arrived on the day ready to be assessed.
  • RHR called and confirmed attendance with all candidates two days before the interviews.
  • Those candidates unsuccessful on the interview days were professionally declined by RHR. Those who were successful were taken forward and managed by AEO.
  • 630 staff were recruited over a six week period, from the date of advertising to the date of offer.

Interesting Stats:

  • Incoming: 2,400 enquiries relating to the role and the company.
  • Outgoing: 7,400 calls made by RHR to candidates who were being taken through the process.


"RHR has been a consistent and diligent business partner. Their unique ability to personally connect with your organisation allows them to not only find candidates who are qualified but who are also a strong cultural fit. RHR's entire leadership team is involved in ensuring your company needs are met. RHR has assisted on small projects to very large sales associate mass hiring projects. No matter what the size -- all projects have been managed professionally and successfully."

Jennifer Thornton, Director, Central HR Operations, AEO


For job seekers

With many of the UK's top retailers as clients, we are in the best position to help you in your retail career. We find out when vacancies arise sooner than anyone else, and we invest a great deal of time in meeting all candidates face-to-face to ensure we understand exactly what they are looking for.

job seekers

For recruiters

Using the largest retail candidate database in the UK, RHR can provide you with superior candidates to fulfil any retail recruitment needs. We can cater for any recruitment campaign, whether large or small and across all areas from Retail Operations through to Wholesale Technical & Design.