Habitat has unveiled plans to launch four more mini Habitat stores in Sainsbury’s by mid-November as it looks to create a network of regional touchpoint stores to help support its multichannel growth strategy.
These will include openings within Sainsbury’s supermarkets in York, Manchester, Newcastle and London; taking the total to ten.
With over 60% of sales now being made online through the Habitat website, the retailer is looking to grow brand awareness with Sainsbury’s customers as well increase online shopper confidence by allowing customers to ‘touch and feel’ the quality of the products in convenient store locations.
Managing director of Habitat, Clare Askem said: “We’ve learnt lots of lessons from our six trial Mini stores in Sainsbury’s this year and these have been addressed in our upcoming store openings. We’ve refined our product range based on customer feedback, while our in-store visual merchandising and service proposition has been adapted to what customers want on a ‘weekly shop’ basis.
“Our customers increasingly want choice, flexibility and speed and we are evolving the brand into a truly multichannel business that allows customers to shop how and when they want – be that online, in-store or a combination of the two.”
