Sports Direct has continued upping its share in Debenhams, now holding a 21% share in the department store group. The move is the second time this year that the company had increased its stake in Debenhams, whilst they have also bought shares in French Connection, Game Digital and Findel. Mike Ashley’s business is still short of the 30% ownership that would force them to make a formal takeover bid however, it would seem they are taking steps to become the “Selfridges of sport."