According to analysis by the virtual fitting room provider Fits.me,‘Virtual Thursday’ (the Thursday following Cyber Monday) has been tipped to be the busiest day for online fashion retailers.
The prediction was made based on data gleaned from online activity in the lead up to Christmas 2012, which showed that there were 29% more site visits to online fashion retailers on Cyber Thursday when compared to the rest of the Christmas shopping period in December (until 24th).
Heikki Haldre, co-founder and chief executive of Fits.me, said: “The idea of Cyber Monday is fun, but it’s also a bit of a fantasy because different sectors actually experience a variety of ‘busiest shopping day’ dates.
“The shiny, red-nosed reality is that historical data from our range of clients proves that Thursday 6th December will be this year’s Big Day for clothing retailers. If they don’t already know, then they will know by then what sort of a Christmas it’s going to be.”
