99p Stores is set to offer more of its affordable product ranges across the UK as the value retailer plans to open another 150 new stores over the next three years as part of its new marketing strategy.
The expansion comes after the 99p store experienced a steady growth and a footfall of more than two million customers every week.
Tony Brown, chief operating officer said “We review our three year plan every year and foresee further expansion post 2017. We appointed Harris Lamb because they have the capability to seek out the best property opportunities”
He also explained that retailers like the 99p store serves customers well as a place to visit in between their main food shops. “Customers might do their fortnightly grocery shopping in Waitrose, but pop into their local 99p store when they’ve run out of deodorant for example”.
