Grosvenor Europe has announced that leading US beauty retailer, Morphe Cosmetics, has now opened its first store in the North West on Liverpool ONE’s Paradise Street on Friday, 31 May 2019.
The new store marks the brand’s second branch outside of London. At 3,000 sq ft, it will offer Morphe’s full range of professional-grade make up and brushes at affordable prices.
The interior features a candy red, high gloss cash wrap inspired by the red M and it’s also reflected in core brand packaging with pops of red and brand statement #blendtherules. Expert Beauty Artists are on-hand to provide glow-ups in store.
Established in LA in 2008, Morphe is recognised by beauty bloggers and professionals as the ‘beauty brand created for the creators’ and has an impressive 9.6 million followers on Instagram. The make-up brand of choice for the Instagram generation, Morphe’s products have become world famous with both professionals and their followers.
Mark Spillman, Morphe General Manager EMEA, commented: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “Morphe’s opening highlights Liverpool ONE’s strength as a destination to attract leading, world-class brands. Trading amongst international retailers POLO Ralph Lauren, Armani Exchange, COS and Arket, the brand will add another dimension to the appealing mix of beauty and fashion brands all selecting Liverpool ONE for prominent flagship stores.”
Cushman and Wakefield and Metis acted for Liverpool ONE. MCDEVITT represented Morphe.
