Amazon has announced plans to expand its grocery offering following record holiday sales. UK boss Christopher North has said that the online retailer plans to extend its Pantry service rapidly in 2016.

The increase in Amazon Prime members over the recent festive period has reiterated the fact that consumer spending habits are rapidly changing. Amazon’s ecommerce offering and greater grocery delivery services are likely to become a threat to the UK’s Big Four supermarkets. 

Amazon Pantry customers are currently able to choose from 4,000 branded food and beverage items, pet and baby supplies and hair and beauty products. Brands include Heinz, Nescafe and Pantene.

While UK grocers may fear competition, Amazon is yet to provide a fresh food offering in Britain.

Amazon continues to increase its presence in UK and international households. In the first three weeks of December, Amazon reported an additional three million customers worldwide to its Prime service. The festive period did not disappoint and was considerably boosted by Amazon's best ever UK sales on Black Friday. 

Amazon boss, Jeff Bezos has also revealed large plans for the business's film division, recently announcing that he is now determined to receive an Oscar for one of Amazon’s feature films.