American Apparel has strengthened its management team with two new hires; appointing Thoryn Stephens to the newly created role of chief digital officer while Cynthia Erland has been named as senior vice president of marketing.
Thoryn Stephens will be responsible for optimizing American Apparel’s digital marketing, e-commerce strategies and data analytics. Prior to joining the US fashion brand, he was vice president of data science at customer engagement specialist Tillster. He has also built products and platforms companies such as Fox Network Group and Beachbody.
Cynthia Erland will oversee American Apparel’s marketing and communications programmes. A marketing executive with over 20 years of fashion and entertainment branding experience, she has held senior marketing roles at Perry Ellis International, C&C California, Universal Studios and E! Networks.
Paula Schneider, American Apparel chief executive said: "I am excited to welcome Thoryn and Cynthia to the company. Both are innovators with deep expertise working with established brands. They will be an important addition to our experienced, creative, and passionate team."
