It has been reported that fashion brand Superdry, subsidiary of British parent company SuperGroup, has had another sales increase in its fourth quarter.

In the 15 weeks to April 25th, like-for-like sales increased by 11.6%, the second time in a row that the company has hit double figures after seeing an increase of 12.4% in its third quarter.

Chief executive Euan Sutherland said: "With a successful final quarter completed, the group's expected underlying profit outcome remains in line with previous guidance at between £60 million and £65 million.”

Mr Sutherland, who became the boss in October, has proposed that the fashion brand has a makeover, which will also include a collaboration with actor Idris Elba. He is looking to design a premium line of clothing which is due in stores at the end of 2015. Plans also include taking over the ownership of the US side by buying back exclusive rights in North America for over $20 million.

In 2013/14, SuperGroup showed a profit of £62 million and the company has reported a strong pipeline with new stores in European markets.

Commenting on this, Mr Sutherland said: “A strong pipeline of new stores in our targeted European markets, e-commerce momentum, the acquisition to take control of our brand in North America and the opportunity to increase awareness through our global collaboration with Idris Elba provide confidence for continued growth.”