AO World has announced it will be launching its German website six months ahead of schedule and will be live tomorrow for customers to use.
The online electrical appliances retailer has also promised it will be making its first deliveries on 14th October.
The German site will mainly focus on major domestic appliances at the beginning then slowly mirror the UK site and will also be able to offer nationwide next day delivery and services such as installation and recycling.
John Roberts, AO founder and chief executive, said: “I am extremely proud of our team at AO and the scale of what they have achieved in our first step in our international strategy.
“Of course we have work to do and we will relish the lessons that will no doubt be forthcoming. We are as passionate about building the AO brand in Germany as we are in the UK and can’t wait to start bringing German consumers a better way to buy the category, as we have for UK consumers. Germany is our stepping stone to realising our ambition to become the leading online retailer in our categories in our target markets.”
