Figures show that the new music streaming facility that Apple launched just over a month ago now has 11 million trial members.
Apple offers the new service free for the first three months. After that, it costs $9.99 per month where users can access around 30 million songs and live radio stations. Out of the 11 million subscribers, 2 million have chosen the family plan at $14.99 per month which includes up to six people. Apple’s senior vice president of Internet software, Eddy Cue, said: "We're thrilled with the numbers so far."
Jimmy Lovine, a longtime record producer who founded Beats Electronics with rapper Dr. Dre also commented: "What we're about it's not just tech and utility, we are all about entertainment, being fluid." For many people outside of the U.S. (Apple Music launched in 100 countries), you still have to explain what it is and how it works. Beyond that, there's still the issue of winning over Millennials, who never pay for music, by showing them you're offering something that will improve their lives. And finally, there are people out there who I think understand its value, but we still have to go out and get them."
Mr Lovine also comments about how he thinks Apple Music will go the same way as iTunes, saying: "We think we have hit a nerve, this isn't just about providing access to music, this is about building a community. From the artist-community side, I'm hearing a sigh of relief, that now finally they have tools they can use to access their fans. To Apple's credit, they move like lightning. You get what you give."