Apple has hired designer Marc Newson ahead of a new product launch where the technology firm is expected to announce the “iWatch”.

Mr Newson, who has designed watches in the past, has worked on designs with Apple recently alongside his close friend and the company’s senior vice-president of design, Jonathan Ive.

Mr Ive said: "Marc is without question one of the most influential designers of this generation. He is extraordinarily talented. We are particularly excited to formalise our collaboration as we enjoy working together so much and have found our partnership so effective."

Mr Newson said: "I'm full of admiration and respect for the extraordinary design work that has been produced by Jonny and the team at Apple. My close friendship with Jonny has not only given me a unique insight into that process, but the opportunity to work together with him and the people that have been responsible. I am enormously proud to join them."