It has been announced that Argos are to trial a range of jewellery that customers can personalize and have 3D printed to order.
The customer will be able to choose from a range of bangles, rings, cufflinks, earrings and pendants, which will range from £50 to £220 via the newly-launched website. The technology is powered by Digital Forming, 3D print experts and partners in the project.
Head of digital innovation at Argos, Neil Tinegate said: “There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques. We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course.
“We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”
This new project is being supported by government’s technology strategy board Innovate UK.
The range is now available at www.custom.argos.co.uk
