Argos has launched its interactive Digital Gift Guide, which will allow shoppers for the first time ever to search for gifts, create lists for friends and family on Facebook, and create gift ideas from themed gift categories.

The guide will also allow customers to explore more than 3,500 gift ideas by exploring friends and family member’s personality types or by a selected theme they would be interested in.

By simply inputing a postcode, users will be able to view a streaming screen of gifts and present lists. Shoppers can also sign in to Argos via their Facebook account and save their lists to a certain person.

Bertrand Bodson, Digital Director at Argos, said: “Customers using the guide can immerse themselves in a world of gift inspiration using our never ending screen of ideas; they can build lists for their loved ones and purchase presents in just a few clicks.”

Key features of the Digital Gift Guide will also include Themed collections, a Gift Finder and Fun facts.