Argos unveiled its first digital concept store this week in a move that set to ‘transform the Argos shopping journey’ for consumers.
The UK retailer says this new concept offers consistent experiences with Argos’, internet and mobile shopping channels, and will provide either immediate, same day or next day fulfilment on an expanded range of around 20,000 products.
The stores feature a new 60 second Fast Track collection service, for customers that will be purchasing their goods online or via mobile devices. Customers shopping in-store will also be able to use their iPads via free in-store Wi-Fi to order their goods rather than using Argos’ classic laminated catalogues, pencils and stock checker machines.
John Walden, Managing Director of Argos, said, “We are early in our ambitious plan to transform Argos into a digital retail leader. We are seeking to reposition our stores to support a digital future - in which digital channels are the primary interface for customers, but stores continue to be critically important as a national network for product collection, and a local presence for local colleagues to provide customer service.
"The new digital concept stores enable us to trial with customers several important features of what we believe a store should offer in a digital future, such as a modern and universally appealing environment, a fast and digitally-enabled shopping journey, market-leading fulfilment options for an increasing range of products, and friendly colleagues that provide a human touch in an otherwise impersonal digital transaction.
We anticipate that our digital concept stores, and the several features in trial, will prove valuable in instructing any future changes we may make across to our store estate to further the Argos transformation.”
