Asda is offering 5,000 nurseries that shop with the supermarket priority access slots for grocery deliveries. The supermarket said it made the move in recognition of the role nurseries play in supporting parents, including many Asda staff, during the coronavirus pandemic.

Asda has provided thousands of nursery customers with a ‘Priority Pass’ to enable them to benefit from advance access to slots up to 21 days in advance. They will also be able to book a recurring slot to secure a regular grocery order each week.

Simon Gregg, vice president of online grocery at Asda, said: “Nurseries provide a vital service to parents across the UK, including many Asda colleagues, who continue to benefit from their support under lockdown. By giving them priority access to slots it will enable them to receive regular grocery deliveries, which makes it possible for them to continue serving communities and carrying out their essential role.”

In a further move, Asda has confirmed it will be extending its Priority Pass offer for more than 400,000 clinically extremely vulnerable customers and 2,500 care homes.