Online fashion and beauty store ASOS has announced plans to become one of the first retailers to launch an app for the Apple Watch, which will officially go on sale in the UK.
The app will include features such as a Saved Alert which will notify customers when a product they wanted comes back in stock or drops in price. The app will also deliver personalised product recommendations based on customers purchasing and saving behaviour.
It will integrate with Apple Watch Handoff feature, allowing customers to add saved items to their shopping basket and then jump to a mobile or desktop device to view the product in more detail.
Nick Robertson, chief executive for ASOS said the firm will continue to invest in mobile technology for customers, as it believes more and more customers will be shopping on phablet devices – a smart device smaller than tablets at around six inches, but can still be used as a mobile phone.
The app will be available to coincide with the global launch of the Apple Watch on 24 April.
