Ben Sherman has redesigned it London flagship store on Carnaby Street to signify the brands ‘exciting’ new chapter, brought on retail growth, new partnerships and its expansion into new markets.

The retailer has said the new design showcases its new retail concept, which will be rolled out across its German locations soon.

The store has been designed to offer customers a ‘greater retail experience’.  It uses a combination of a mix of textures and materials, advanced point of sale technology and bold design accents.

Talbot Logan, SVP of brand management, commented: “Refitting our flagship store represents a new chapter for the brand following the announcement of our partnership with TEAM GB alongside our retail growth across Europe. The UK continues to be one of our strongest markets and it is only fitting that we enhance our flagship in the capital. With this new store concept, we wanted to offer our customers a fully immersive retail experience that not only nods to our heritage but also pushes the brand forward.”