Fast fashion etailer Boohoo.com has announced that it will be launching a collection of men’s tailored formalwear, made using traditional Italian materials but at low prices to appeal to its 16 to 24-year-old market.
The collection, which will be available from August, features jackets, trousers and waistcoats, but purchasing the entire collection will only cost £100.
If the new collection is successful, it will be rolled out into 2016.
Menswear designer James Pilcher said: “This is the first true tailored range we’ve done at Boohoo. We’ve seen menswear getting a lot more tailored; it’s been trending for a while now. With the lower price points, we want to open it up to a younger customer.”
